I was hired by Rødkilde, a high school in Vejle, Denmark, to create a video campaign to attract potential students. The campaign, called "What's Your Biggest Dream?", was a series of three videos that featured honest interviews with five students from the school. The videos were a mix of documentary, portrait, and storytelling genres and showcased the school's unique offerings in music, elite sports, and its e-class program.
Rødkilde faced two challenges when it came to attracting potential students. Firstly, there was a myth in the city of Vejle that the school was only for people who lived in the area where the school was located. Secondly, the school needed to differentiate itself from other schools in the city and showcase its unique offerings in music, elite sports, and e-class.
This video showcases the passion
of two aspiring musicians at Rødkilde High School.
This video highlights the experiences of two swimmers and one runner as elite sports students at Rødkilde High School.
To showcase Rødkilde's unique offerings in music, elite sports, and e-class, I created a video campaign featuring three videos with honest interviews from five students. The students shared their experiences and thoughts about the school, including the incredible support they received from teachers and coaches, and the challenges they faced with these programs, which demanded extra time. The videos used a mix of documentary, portrait, and storytelling genres and were launched on Facebook using organic marketing and owned media from the school.
The "What's Your Biggest Dream?" campaign was a success, with the three videos receiving a total of 2300 views. While this number may seem low, it is actually a reasonable amount of views for a campaign of this size and scope. Additionally, the campaign helped to dispel the myth that the school was only for people who lived in the area and showcased the school's unique offerings to potential students.