Produktionsforløbet kræver lidt tid, men det sparer jer mange penge i markedsføring, og det vil hjælpe dit brand med at positionere sig højt over dine konkurrenter.
Taking the time to clarify your message, understand your audience in-depth and land a company story are essential steps before I start planning film shoots or animations.
Researching your target audience is crucial to ensure that your video marketing achieves the desired result. This step is called "building personas." These "personas" are semi-fictional people representing your target audience's gender, age, geography, attitudes, or behaviour.
At this stage, there are no longer unresolved issues or unanswered questions. It is the kickstart of the creative concept development, mood board, storyboard, and script in collaboration with a copywriter. Once you have approved all visual aspects, such as look-and-feel and tone of voice, we finish this step with a creative brief and preparation for shooting (if the project is not an animation).
This phase is the last one. Here I put together the footage, sound effects, music, and speak into a rough cut (this is like an almost-done video). Here you will be able to give feedback through a round of revisions. To make your corrections and adjustments more accessible, you will have access to an online review tool on Vimeo. This is a a great tool to streamline your feedback and minimize misunderstandings.